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Meet Your BDR Team

Who we are

Our team comprises seasoned prospecting experts with an average of 8 years of experience in B2B sales and marketing, bringing proven strategies from diverse industries to your specific challenges.

“Joel was there every step of the way organizing our sales process and helping us build repeatable systems.”

Mary MargolisFounder of DAF
CEO, Founder

Joel Lomax

JJoel Lomax is a seasoned business development professional with a track record of building revenue from the ground up. Since entering the B2B sales world in 2017, he’s helped drive more than $2 million in sales over a 36-month span at Spectrum Enterprise—proving his ability to turn cold leads into loyal customers.

With a background in both enterprise IT and high-volume prospecting, Joel brings a rare blend of technical insight and sales execution. At Spectrum, he not only built pipeline for Major Account Executives but also coached new BDRs on cold calling, KPIs, and tech stack mastery. His previous experience at OnTarget Partners sharpened his skills in messaging, appointment-setting, and outbound consistency.

Before his corporate sales career, Joel was a successful retail entrepreneur and IT professional, giving him a 360-degree view of business operations—from the server room to the sales floor.

At Full Force Prospecting, Joel helps our clients nail their outbound strategy with a relentless focus on quality pipeline, targeted messaging, and sales discipline. If your team needs more qualified meetings and fewer wasted efforts, Joel’s your guy.

Joel Lomax is a seasoned business development professional with a track record of building revenue from the ground up. Since entering the B2B sales world in 2017, he’s helped drive more than $2 million in sales over a 36-month span at Spectrum Enterprise—proving his ability to turn cold leads into loyal customers.

With a background in both enterprise IT and high-volume prospecting, Joel brings a rare blend of technical insight and sales execution. At Spectrum, he not only built pipeline for Major Account Executives but also coached new BDRs on cold calling, KPIs, and tech stack mastery. His previous experience at OnTarget Partners sharpened his skills in messaging, appointment-setting, and outbound consistency.

Before his corporate sales career, Joel was a successful retail entrepreneur and IT professional, giving him a 360-degree view of business operations—from the server room to the sales floor.

At Full Force Prospecting, Joel helps our clients nail their outbound strategy with a relentless focus on quality pipeline, targeted messaging, and sales discipline. If your team needs more qualified meetings and fewer wasted efforts, Joel’s your guy.

chief operating officer

Petra Lomax

We launched Full Force Prospecting with one goal: to help B2B companies consistently fill their pipelines using practical, no-fluff outbound strategies.

After starting my career in business development in 2017, I quickly realized that great sales results don’t just come from charisma—they come from systems. Over the years, I’ve helped build prospecting programs from the ground up, trained SDR teams, and closed deals across industries ranging from staffing to tech to media.

At the same time, I built my own media brand, growing it to over half a million followers and 400K monthly readers. That experience gave me a deep understanding of digital engagement, messaging, and how to cut through the noise.

Full Force Prospecting is the result of that journey—where corporate sales discipline meets entrepreneurial hustle.

Whether you’re a founder wearing too many hats or a sales leader trying to scale outreach, I’ll help you build a repeatable system to find the right prospects, start real conversations, and grow your revenue. From lead list strategy to cold outreach cadences, I don’t just teach it—I’ve done it.

We launched Full Force Prospecting with one goal: to help B2B companies consistently fill their pipelines using practical, no-fluff outbound strategies.

After starting my career in business development in 2017, I quickly realized that great sales results don’t just come from charisma—they come from systems. Over the years, I’ve helped build prospecting programs from the ground up, trained SDR teams, and closed deals across industries ranging from staffing to tech to media.

At the same time, I built my own media brand, growing it to over half a million followers and 400K monthly readers. That experience gave me a deep understanding of digital engagement, messaging, and how to cut through the noise.

Full Force Prospecting is the result of that journey—where corporate sales discipline meets entrepreneurial hustle.

Whether you’re a founder wearing too many hats or a sales leader trying to scale outreach, I’ll help you build a repeatable system to find the right prospects, start real conversations, and grow your revenue. From lead list strategy to cold outreach cadences, I don’t just teach it—I’ve done it.

Associate

Kara Cohen

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Office Manager

Justin Klein

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Designer

Andy Morris

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Fuel your growth with Full Force Prospecting. Let’s go!

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We’re a prospecting company designed to grow your business.

We are a cold calling, appointment setting, prospecting and lead generation company located near the heart of Dallas, Texas.We pride ourselves in our professional, non-manipulative, modern approach of outbound phone calls, email outreach and ongoing, meticulous follow-up to interest and motivate savvy decision-makers and influencers on behalf of our clients.Whether a dominant player in the marketplace or a small niche solution, we work closely with your team to stay in sync with your growth goals.By outsourcing to us, we work as an invisible adjunct to your inside sales team so that our outreach is seamless and natural to the prospect. You focus on your core business while we quickly move qualified opportunities into your sales funnel with our proven model.Our methodology of prospecting starts the revenue process, and is the foundation for building long-term, business relationships.